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Buzz & Bites

Get the latest scoop on flavors, stories, and hacks at Chick It Up.

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FROM OUR KITCHEN

Kitchen Diaries

Step into the heart of Chick It Up with our Kitchen Diaries. These stories capture the chaos, creativity, and passion behind our food. From late-night sauce experiments to perfecting our crunch, our team shares the highs and lows of crafting London’s boldest chicken. Each post dives deep into our process, revealing the people and ideas that make our menu pop. Read on for a taste of what happens behind the scenes at 11 Melcombe Pl!

Hot
Sauce Experiment

The Great Sauce Heist

Our late-night quest for the ultimate chili sauce turned into a spicy disaster!

It all started at 2 a.m. in our Melcombe Pl kitchen. Chef Jamie had a wild idea: create a chili sauce that could outshine our Fire Chili. Armed with habaneros, smoked paprika, and a questionable amount of courage, we dove in. The first batch was a fiery success—until someone (not naming names, Tom) knocked over the blender. Sauce splattered everywhere, and the fumes had us coughing for hours. By dawn, we had a new sauce, dubbed “Midnight Blaze,” and a kitchen that smelled like a volcano. It’s now a limited-time dip, but we’re still cleaning chili off the walls. Want to try it? It’s got heat, heart, and a story to tell.

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Breading Breakthrough

Breading Breakthrough

How we cracked the code for our crispiest coating yet.

Our breading is the soul of Chick It Up’s crunch, but it wasn’t always perfect. For months, we tinkered with flour ratios, spices, and techniques. One rainy London afternoon, our sous-chef Lila suggested adding a touch of cornstarch for extra crispiness. Skeptical but desperate, we tried it. The result? A golden, shatteringly crisp coating that made the whole team cheer. We spent weeks refining it, testing it on burgers and tenders. Now, every bite at Chick It Up has that signature crunch. Come to 11 Melcombe Pl and taste the breakthrough that changed our game!

INSIDE SCOOP

Behind the Counter

Meet the faces and moments that make Chick It Up more than just a chicken shop. From our crew’s late-night prep sessions to the chaos of a busy lunch rush, these snapshots capture the energy of our Melcombe Pl spot. Each photo tells a story of teamwork, laughs, and dedication to serving London’s boldest flavors. Peek behind the counter and see what keeps our kitchen humming!

Prep Session
Early morning prep for fresh chicken.
Lunch Rush
Lunch rush vibes at Melcombe Pl.
Team Laughs
Team laughs during a sauce spill.
LEVEL UP

Chick Hack Tips

Take your Chick It Up experience to the next level with our insider hacks. These tips, straight from our kitchen and fans, show you how to customize your meal, maximize flavor, and get the most out of every bite. Whether you’re a first-timer or a Chick Club regular, these tricks will make your visit to 11 Melcombe Pl or your delivery order even tastier. Try them out and share your own hacks with us at contact@chickitup.com!

Sauce Stack Icon

Sauce Stacking

Mix Fire Chili and Honey Mustard for a sweet-spicy dip that’s next-level on fries.

Burger Mod Icon

Burger Mod

Add coleslaw to your Spicy Blaze Burger for a creamy crunch boost.

Wrap Dip Icon

Wrap Dipper

Order extra Smoky BBQ sauce to dunk your wrap for bold flavor pops.

SPOTLIGHT

Feature Story

Every month, we shine a light on one story that captures the spirit of Chick It Up. This time, we’re diving into the tale of our limited-time Fiery Mango Drizzle, a flavor born from a customer’s wild idea. From a late-night email to a menu star, this story shows how our fans inspire us to push boundaries. Read on for the full scoop on how this sauce became London’s latest obsession!

Fiery Mango Drizzle

The Fiery Mango Miracle

How a fan’s email sparked our hottest new flavor.

Last summer, we got an email from Mia, a Chick Club member, with a bold idea: a mango-chili sauce for our wings. Intrigued, we invited her to our Melcombe Pl kitchen for a taste test. Her vision was simple—sweet mango with a fiery kick. After weeks of tweaking, we landed on the Fiery Mango Drizzle, a sauce that blends tropical sweetness with habanero heat. It debuted in September and sold out in days. Mia’s now a local legend, and her sauce is back for a limited run. Try it at 11 Melcombe Pl and see why London’s buzzing about this fan-made masterpiece. Want to pitch your own flavor? Drop us a line at contact@chickitup.com!

OUR JOURNEY

Crispy Recaps

From new menu drops to community events, our Crispy Recaps keep you updated on Chick It Up’s latest moves. Since opening at 11 Melcombe Pl, we’ve been on a mission to bring bold chicken to London. These milestones highlight our growth, from launching the Chick Club to spicing up local festivals. Scroll through our timeline to see how we’re keeping the city crispy and connected!

  1. Grand Opening

    January 2024: Chick It Up opens at 11 Melcombe Pl with a free burger day!

  2. Chick Club Launch

    March 2024: Our loyalty program kicks off with exclusive discounts.

  3. Fiery Mango Debut

    September 2024: Fan-inspired sauce becomes a menu hit.

  4. Camden Food Fest

    November 2024: We spice up Camden with our pop-up stall.

WORDS TO SAVOR

Quote of the Week

Every week, we share a gem from our team, fans, or foodies that captures the Chick It Up vibe. This week’s quote comes from our head chef, Jamie, who sums up our passion for bold flavors. It’s a reminder of why we do what we do at 11 Melcombe Pl—creating food that sparks joy and brings London together. Share your own words with us at contact@chickitup.com!

“Good chicken isn’t just food—it’s a vibe that lights up your day.”

Jamie, Head Chef
JOIN THE BUZZ

Write For Us

Got a story about food, flavors, or London’s vibe? We’re looking for writers to join our Buzz & Bites blog. Whether it’s a recipe hack, a love letter to chicken, or a behind-the-scenes tale, we want your voice. Share your ideas and get featured on our site. Email us at contact@chickitup.com to pitch your story and become part of the Chick It Up community!